Iaphet Elli 
The
German Pavilion’s “Fields of Ideas” at Expo Milano wins
EXHIBITOR Magazine’s Expo 2015 Awards
“Best
Pavilion” and “Best Interactivity” thanks to “SeedBoard”
The German
Pavilion won two 1st place awards at EXHIBITOR Magazine’s Expo 2015
Awards in the categories “Best Pavilion” and “Interactivity”. In the
“Interactivity” category, the international jury was especially impressed by
the German Pavilion’s “SeedBoard”, which is handed out to each visitor as a
personal guide through the exhibition. In addition, the pavilion received
Special Mention in the “Use of Technology” category for the organic photovoltaic
modules in its “Solar Trees”.
The German
Pavilion was the winner of two out of nine competition categories, which are
awarded at every World Expo by EXHIBITOR Magazine, a major US professional
magazine for trade shows and events. “Winning two first place awards in an
international competition is a great achievement for us. We also owe our
success to our strong partners in the German Pavilion Expo Milano 2015
Consortium (ARGE), who developed the concept of the German Pavilion and
implemented it on site,” said Dietmar Schmitz, Commissioner General of the
German Pavilion.
“All
official Expo participants put a lot of effort into presenting their country or
institution, and it is really not easy to have your own pavilion stand out from
the others. We are proud that we were able to convince an international jury
with our exhibition concept,” said Peter Redlin, Creative Director of Milla
& Partner. One of three companies in the German Pavilion Expo Milano 2015
Consortium (ARGE), Milla & Partner is responsible for the pavilion’s theme
concept and media design. ARGE also includes the architecture firm Schmidhuber
(Munich) and the construction company Nüssli Deutschland (Roth near Nuremberg).
“Over the
past five months, Germany has presented itself to millions of visitors in
Milan. Just experiencing the visitors’ enthusiasm on site is already hugely
rewarding. The multiple awards honour the concept of a multi-faceted theme
pavilion and acknowledge the entire team of builders, planning specialists and
hosts,” adds Lennart Wiechell, architect and partner at Schmidhuber.
EXHIBITOR
Magazine rates both the overall concept of the pavilion and the individual
exhibits and presentations as well as individual elements of the pavilions and
exhibits. Awards are granted, among others, for the categories “Best Pavilion”,
“Best Exterior Design”, “Best Presentation” and “Elements and Details”.
The winners of this year’s competition will be presented in the December issue
of the magazine. In addition, the pavilions and their highlights will be
presented on the magazine’s website beginning in December. For more information
on the awards,
In August
2015, the German Pavilion’s “Fields of Ideas” had already received the Red Dot
Award in the category “Spatial Communication”. It has also been nominated for
the FAMAB Award.
Background information on the German Pavilion at the 2015 World
Exhibition in Milan
Large-scale, universal world exhibitions are held
every five years in rotation with smaller expos. The World Expo in Milan
follows Shanghai (2010), Aichi (2005) and Hanover (2000). Expo 2015 showcases
the theme “Feeding the planet, energy for life”. It dispenses with prestigious
monumental buildings, presenting itself rather as a sustainable Agrofood Park.
The German Pavilion “Fields of Ideas” has the motto
“Be active!”.
On behalf of the Federal Ministry of Economic Affairs
and Energy, Messe Frankfurt has been entrusted with the organisation and
running of the German Pavilion at EXPO 2015 in Milan. The design, planning and
realisation of the German Pavilion have been taken on by the ARGE, a consortium
made up of Milla & Partner (Stuttgart), Schmidhuber (Munich) and Nüssli
Deutschland (Roth near Nuremberg). Milla & Partner is responsible for the
content concept as well as the design of the exhibition and media. Schmidhuber
is responsible for the pavilion’s spatial concept, its architecture and general
planning and Nüssli for project management and construction. Under the
programme management of Wolfgang Weyand and Mike P. Heisel Voss+Fischer is
responsible for the cultural programme of the German Pavilion.
The Expo site is located close to the existing Milan
exhibition centre. The world exhibition will remain open for six months – from
1 May to 31 October 2015.
